When Compassion International asked us to create motion graphics for their Rock & Worship Roadshow tour, we jumped at the chance. We created custom videos for thirty-plus shows featuring artists like Steven Curtis Chapman, Derek Minor, and Rend Collective. These videos served as the perfect introduction for each show—professional and fun. Let's take a look at how we designed these motion graphics.
The Process of Designing Motion Graphics
Designing motion graphics requires creativity, skill, and patience. We started with a few different concepts that included some vibrant colors and dynamic effects. The goal was to get the audience excited about what they were about to experience. We also wanted to ensure that the visuals had an impactful transition from one artist’s introduction to the next—so that the sequence would feel seamless yet unique.
Once we had the initial designs in place, it was time to animate them in After Effects. This process took a lot of trial and error as we experimented with different effects, transitions, and sound design elements to bring our ideas to life. We tweaked various aspects of each animation until we achieved a flow that felt natural yet captivating—and could be used for all thirty-plus shows around the country!
As part of our commitment to producing high quality work, we tested all animations on multiple devices before finally submitting them as final files. This enabled us to view how they looked on different screens and make sure everything was pixel perfect before delivering them over to Compassion International.
It's incredibly rewarding when you get clients who trust your vision enough to give you creative freedom on projects like this one for Compassion International’s Rock & Worship Roadshow tour—it allows us to put our best foot forward every time! If you're looking for top-notch motion graphic design services from experienced professionals who are passionate about their work, we'd love to chat with you.
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