Mark Bittman

Create an online course that stands out from the rest - Mark Bittman's 'How To Eat Less Meat' course breaks the mold by delivering lessons through SMS texting. Intrigued? You're not alone. In order to fully explain this unique method and draw in potential learners, we created a captivating motion graphic video and a sales web page.

The motion graphic video showcases an iPhone  displaying the text messages learners will receive. With a clean and minimalist design, the focus is on the content of the messages. Through animations in Adobe After Effects, we highlighted key course features, including lesson snippets, meat reduction tips, and testimonials from satisfied learners.

For the sales web page, we utilized WordPress and the powerful page builder, Elementor. The layout is clean and easy to navigate, mirroring the aesthetic of the motion graphic video. Sections on the page provide detailed course information, testimonials, and a convenient sign-up form. The copy is carefully crafted to be persuasive and informative, emphasizing the benefits of reducing meat consumption and how Mark's course can help achieve this. Mark's credentials and achievements are also highlighted to build credibility.

The outcome? Mark and his team loved the motion graphic video and sales web page. The video received praise for its innovative approach to showcasing the SMS-based course. The sales page successfully drove enrollments, with a significant number of visitors becoming learners.

‍